Tracking Your Event with Google Analytics

What it does it mean?

EventNut's Google Analytics Tracking feature allows you to "tag" your event with a Google Analytics Tracking ID so that you can log into your Google Analytics account and track page views, conversions, and other visitor behavior. It's not required by any means, but it can be helpful to see who your visitors are, where they're coming from, and where in the registration process they might be "dropping off". 

How do I set it up?

First, you'll need your own valid Google Analytics account. If you don't have one, you can set that up here: http://www.google.com/analytics/.

You'll also want to make sure your event site has been set up, but isn't live yet. For more information on creating your first event, see our Getting Started Guide.

Then you'll need to:

1. Create a new Property in Google Analytics for your EventNut site

a. Click the Admin menu at the top

b. Choose the Account you want to set up your event site under (or create a new one).

c. Click the Property dropdown and choose Create New Property

 

2. Set up the Property and get your Tracking ID

a. Choose "Website" as the element you want to track

b. Create a name for your website (usually your event name)

c. Choose https from the Website URL dropdown (very important)

d. Go to your My Events Page in EventNut, click on your event site link from the My Events Page, and copy the URL of your event site.

e. Paste that URL into the Website URL field of the New Property page in Google Analytics.

f. Click the blue Get Tracking ID button.

  

3. Enter Your Tracking ID in EventNut

a. Ignore everything else on the tracking page except the Tracking ID that starts with UA. Copy the entire Tracking ID starting with UA.

 

b. Log into your EventNut account, select the event you want to track, and click the Setup menu item.

c. Paste the Tracking ID into the field labeled UA code.

 


You're done setting up your event in Google Analytics. As soon as you publish your event, Google Analytics will start tracking page views, behavior, demographics, etc.

To set up Conversion Goals and Funnels, see our Advanced Google Analytics Tracking Guide.

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